Like most social media and online, it’s important to use keywords to improve the chances of search engines sending targeted visitors to your online real estate. However, it’s also important not to use too many keywords so that your profile isn’t readable to humans. You need to understand how to use keywords to attract users, but also to ensure that your profile is still interesting to read to those who find you.
Note: In the descriptions below, some profile areas are in a different order on LinkedIn so be aware of the name of the profile area being discussed.
Keywords on Images
When you upload your image, be sure to name it something that makes sense to a search engine. “My profile pic” is not a good descriptor. Instead, use your name, the name of your business, or what you do in the name of the image. Search engines can read the name of the image and it will be another indicator that this is a profile the searcher wants to see.
Keywords in Headlines
LinkedIn give you a headline area that appears to the right of your image. It has your name; under your name is what you do, and under that is your city and state and your industry. Then you can also have current and previous positions listed for everyone to see (depending on your security settings).
Ensure that the words you use are words that people will use when they are trying to find your profile. Use the pipe symbol, “|” to separate the keywords that you use to describe your title under your name. This makes it easier to view for the reader, and is better than a comma for search engines.
Publish Regular Posts
LinkedIn gives you a chance to publish posts that will appear within your profile for others to read. But, what also happens is that those posts that have keywords in the body of the message and the title of the post, help search engines send people to your LinkedIn profile. Publish a post at least once a week by clicking the paperclip in the place you normally write short status updates.
Write a Fabulous Summary
The summary area is another place that is a good place to put keywords. The best way to use the summary area is to write a bulleted list rather than a paragraph, or a combination of a bulleted list and a short paragraph. It looks better given the way LinkedIn has this area set up. Plus, with a bulleted list you can use keywords more easily without worrying if it fits in with the paragraph as much.
List Your Experience with Some Thought
Do not list every job you’ve ever had on LinkedIn’s experience area. Instead give some thought about the jobs you want to have. Write each job experience with thought toward words that someone would use to look for someone with your skills and experience. Remember it’s about your audience and not you. Make it readable, relatable, and findable.
Volunteering, Causes and More
It’s important to always think of keywords as you write any description of any type of experience including volunteering, causes and more. The reason is that the search engine uses the keywords to send traffic and the people reading the information want to know how you can help them, so everything you write should reflect that you understand that.
LinkedIn gives you the opportunity to list publications you’ve taken part in. You can make sales right off your LinkedIn page too. But, these publications should also have titles that are keyword rich as well as make sense. You cannot just string along a bunch of keywords and get views. You also need the descriptions to explain to the audience why they need it, using keywords that fit in with the descriptions.
Skills and Endorsements
When you choose your skills to list, be sure that they fit in with the things you want to do, and not just what you’ve done. Always think about what jobs, positions and clients you want, not what you’ve had, as you describe what you’ve done and what you want to do and share your skills.
Using keywords within your LinkedIn profile is an essential way to get more views of your profile. Writing words that your audience understands and wants to read is how you keep them reading.