A strong online community is not just about numbers. It’s also about how people engage with your business or brand and the ways they do it. Make the most of your blog Your starting point should be your website and/or blog. Yes, we know it is tough to come up with great content consistently, but it is the only way to prove what you know
Thanks to the Internet, anyone in the world can publish content online. It’s getting be a crowded space, but those who have authority will be able to build their brand and increase their profits more easily. Authority at a Glance What do we mean by authority? It can mean different things, depending on the area you are examining. Authority operates on several levels. There is
Most marketers who use social media are mainly interested in cranking out as much content as possible and getting ‘eyeballs’ for it. Smart marketers know that social networking is not a one-way lecture, but a means of building relationships with your target audience. It is not about eyeballs, but engagement, with website visitors and followers on social media taking the actins you wish them to.
Social media gives unprecedented access to people interested in your niche or industry, or the products and services you offer. However, some new users of the networks can get so excited by the prospect of more profits that they actually end up costing themselves through simple yet avoidable mistakes. Here are the top 7 to watch out for if you are a newbie social media
Becoming a thought leader in your niche or industry is all about establishing yourself as someone worth paying attention to in your niche or industry. If you think of yourself as a brand in your own right, not just your company as a brand, imagine instant name recognition by those in the know in that niche. If we say Steve Jobs, Bill Gates, Mark Zuckerberg,