Emotions affect every part of our lives. From our friendships to what we eat and what we buy, everything is affected by emotions – whether we realize them or not. If you want to be serious about marketing, you have to understand how to evoke emotions in your audience that encourages customer loyalty as well as purchasing. In fact, emotions are often more important than

Great marketing seeks to tug at the emotional strings of the audience. Because if you can get them to think about things that trigger emotions – like happiness, longing, their sense of loss and more, you can also trigger them to answer your call to action. In fact, if you do it right, you can elicit those emotions in an audience just by them seeing

Emotional marketing has always been around, but lately it’s caught on with many mainstream brands. Even companies that on the surface aren’t really emotional by nature have found ways to include emotional triggers into advertising. It’s that old line that “sex” sells. However, the truth is that it’s not just sex – it’s emotion that sells. Sex just triggers a specific emotion, such as the

When you engage in emotional marketing, you’ll want to learn the trigger words to use to garner specific emotions for your audience. Words change the significance, attitude and impulse of your audience to act. As they say, words are important. Words have meaning, and you’ll want to use them very carefully as you form your marketing messages. There are roughly ten emotions that you want

Emotional marketing is a term thrown around in the marketing world that means basically what you think. It means that you use various words, colors and images to evoke certain emotions in the audience in all your marketing messages. There is an entire science involved in marketing that studies the effect of the colors, images and words on the page and how they affect the