If you’ve been doing online marketing for any length of time, you’d have heard the line, “The money is in the list” repeated ad nauseam. Yet, it is true. The money is truly in the list, especially if you have a large and responsive one. Because of this, thousands of marketers resort to a myriad of methods to grow their list. They focus on the
This is one of the most commonly asked questions regarding email marketing. Some marketers say that you should mail daily so that your list can get to know you. You’ll be creating a habit where they look forward to your emails. This is true and there are several marketers who mail their list several times a day and make six figure earnings from email marketing.
Every email marketer must find the right balance between delivering value and promoting products. That’s the only way to ensure the longevity of your list and the loyalty of your subscribers. If you keep mailing out for offer after offer without giving any value, you’ll appear ‘spammy’ and many of your subscribers will get annoyed and leave. If you keep providing value and giving out
You may have heard marketers say, “Email marketing is dead” … or email deliverability rates are low these days. The complaints are many and by all appearances, it seems like email marketing is getting tougher now because more and more subscribers are wary and jaded. Marketing emails are viewed skeptically, and subscribers are much more discerning now. Yet, there are a handful of marketers who
There is absolutely no doubt that having a huge email list can be very profitable. However, building a list of subscribers is not the be-all and end-all of email marketing. In fact, if you do not establish a relationship with your list or make them feel like they have an intangible connection with you, your list will become unresponsive and die off. You’ll notice that