Smart business owners are always looking for easy ways to expand their customer base. One of the ways to do this is through affiliate marketing. Green affiliate marketing is a little bit more specialized, but it is possible to find green affiliate programs that you can join, and in turn find affiliates who are willing to market your green products. Green Affiliate Marketing If you
Once you’ve starting thinking about green marketing, it might be a good idea to get support as you set up your products and services and start creating your marketing material along the correct green guidelines. The Small Business Administration The Small Business Administration (SBA) in the US has a range of free resources to help business owners start up and run their own green business.
There are a number of common mistakes new green marketers make that can cost you big time if you aren’t careful. Some are totally inadvertent. Others are deliberate, and can ruin your brand’s reputation if you get caught. 1. Not knowing your niche The green marketing niche is booming, so it is easy to get carried away with the idea of jumping on the bandwagon
If you have been running a successful business for some time, you might be wondering about ways to increase sales or develop new products your target market might be interested in. One of the ways to expand your line while giving yourself the best chance of success is to consider “greening” your business, and/or the top sellers in your line of products and services. The
If you have been thinking of becoming a green marketer – that is, turning your existing business into a greener one in order to attract customers interested in green issues – it is important to understand whether or not your existing customers are green already. If they aren’t yet, they soon could be if you lead the charge and set a good example of how