1. Turn Blog Posts into an eReport
Compile weblog posts which can be about the same subject into an eReport. Add some pictures, good headers, particular formatting, affiliate links, and switch it right into a PDF format and promote it or give it away to your viewers. You can use the Anthologize plugin for WordPress to assist make this simpler.
Anthologize link – https://wordpress.org/plugins/anthologize/
2. Update One Old Blog Post Every Day
Start from the first post you wrote, or the first piece of content you created, and update it. You can ensure that the information is accurate today. You can append onto the old blog post notes about how things have changed or not changed, as the case may be, update images and more to make older content get better results.
3. Create a PowerPoint Presentation from a Report
Use images from the report, the headlines of the report, and bullet points to create a presentation that can be placed online at SlideShare or used for an in-person or online event or a class on Udemy.
For more information on this idea and other suggestions, check out this great article from Sitescope – Content is King and Queen: Repurpose Content for an Evergreen Marketing Strategy
You can go even further with the PowerPoint slide show and create a video with a voice-over. This is a great way to put information on YouTube or you can put it on a membership website and charge a small fee for viewing that information.
5. Create a Podcast from a Report or Blog Post
Some short reports or blog posts are perfect for discussing in podcast format. Once you create a podcast you can also put them on iTunes so that people can download to listen to on the go. You can also post them on the site right with the blog post or information in question so your audience has a choice about how they consume your content.
6. Create an Email Course from a Small “How to” Report
Another technique to repurpose content is to breakdown a report into a 7- to 14-day email course. Simply load into your auto responder for a straightforward supply when your customer signs up.
7. Turn Quotes from a Report into Pinterest Pins
Within each report you've created you probably have a few really good lines and quotes either of your own or from a popular figure that you can add to an image and share on Pinterest (or Facebook and Twitter). Link back to the full report for added impact.
8. Rewrite and Update Old Reports and eBooks
While you're repurposing your old reports and eBooks you may as well give them a facelift. Freshen the images, the design, the content for accuracy, and make needed additions. Offer anyone who purchased the first item a deep discount on the upgrade, and then remarket the upgrade.
9. Combine Several Informative Blog Posts to Create a White Paper
Just like you can create a small report or eBook from blog posts, you can also combine the right kind of blog posts to create an informative, decision-boosting white paper. Weber State University has a great outline for how to make an effective whitepaper.
White paper link – http://www.weber.edu/OSP/white_paper.html
10. Keep New Content Coming Regularly
While you reuse, repurpose and refresh, don't forget to keep the new content coming on a regular basis. Your entire content strategy should include regular content as much as it includes repurposed and refreshed content.
Repurposing and refreshing outdated content is a crucial approach to enhance web site traffic, utilizing work that you've got already accomplished. It can spice your web site and weblog, make information current and correct, and ultimately improve traffic. After you have updated the content, or created it into a new format, share it once more as a way to get the most out of all of the content you have created over time.