When you embark on a social media marketing campaign, it helps to have a strong team behind you. You need social media staff to help you with all aspects of your social media marketing campaigns – from creating content, to physically posting the content, to developing marketing campaign ideas. But, if you don't understand the technology, how can you be sure that you're hiring the right team members?
Most of the hiring process lies in how you prospect for team members. You can do it in a number of ways. You can create a job profile for each position you're seeking to fill that outlines the duties and responsibilities of each as well a list of the daily tasks the team member will be responsible for, then allow people to apply for the position.
Alternatively, you can conduct a search for the right candidates by asking your colleagues, or by wading through profiles online to find someone you want to be part of your team. It's up to you how to proceed but once you have a few prospects and candidates, why not put them through a few paces to see how well they really know and understand social media, and how communicative they'll be with you if they think you're wrong about something.
After all, you want a vibrant team that doesn't live in a bubble. You want them to speak out and tell you something is crazy, won't work, can be made better, and so forth. Unless of course you really do want little robots who just do what they're told. In that case, move along and keep on doing what you're doing. But, if you really want to staff your social media team well, keep on reading.
Don't Put Your Eggs All in One Basket
Don't seek a wonder woman or superman to perform all the tasks that need to be done. Seek instead several people to handle various aspects of your social media marketing campaign.
If you are particular active, you may want a separate person for each social media account. This accomplishes two goals. One, you aren't tied down if you really don't work well with your choice. It's just one social media account; you can handle that until you find someone else. Secondly, you want someone who is an expert in that particular social media. There are so many things that can be done on each type of social media, that no one person can know them all.
Let Them Prove Their Worth
Ask them to use the social media that you are hiring them to handle to show you why you should hire them. If they are to be your YouTube expert, then they need to show you how great they are, and what an expert they are at utilizing YouTube to get attention.
The same applies with any other social media someone is claiming expertise on. They can send you a video or do a case study as an example of what they've done in the past that shows their worth, or they can do a publicity campaign to get people to vote for them for the job.
Choose a Company
If you don't want to go through all that, or manage a team yourself, you can choose a social media marketing company that already has a team in place. Find two or three companies that you like, and openly let them know who you're considering for the position.
Ask them to explain to you how they're the best company for the work in comparison to the other company. What do they offer that is so different? Let them point out how they can differentiate themselves from the competition, and pick from there.
No matter how you choose or who you pick – individuals to make up a team, or a company that will be your team – make sure they have a proven track record with companies in niches like yours.