There’s no doubt that having a steady stream of Instagram posts will take you far in your social media efforts. If you follow people, do you want them to have consistent postings or are you okay with them posting once in a while, If you are like most people, you want consistent postings to keep it interesting. Your followers will be no different.
Let’s face it, though. We are all busy people. We don’t have the time to be consistently posting on Instagram. If you are one to post whenever you take a picture of whatever comes to mind, this may not be the best strategy. People who are following you will get tired of haphazard postings.
The first way to overcome this problem is to hire someone to do the posting for you. If you go this route, you have to decide if you are going to let them take the pictures and post or if they will only be responsible for posting the pictures you send to them. If you let them take the pictures, you will need to make sure they are following your strategy, whatever that happens to be. Also, make sure that you get signed agreements from them that all works are to be designated work-for-hire.
It doesn’t happen often, but there have been cases where freelancers lay claim to work they created on behalf of former clients. Play it safe and get a signed agreement.
Over time, even cheap outsourcing is going to add up as far as costs are concerned. You can find services that will schedule posts for you. These services are growing in both the number of services as well as what types of services they provide. Many of these platforms have free options, although eventually, you will end up paying.
But, the good news is when you get to that point, it means what you are doing is working. So, as long as you can monetize your efforts, you can use some of the proceeds towards these campaigns.
Bear in mind, many social media platforms are not fond of automated systems. Make sure you check the terms of service with the platform and inquire about how they feel about services you find. Do a search online for any negative experiences, such as people getting their accounts banned. There is no guarantee once you are banned, the social media platform will reinstate you. This means you could lose months or years of building up your social status.