It used to be on any social media platform when you followed someone, they followed you back. This was a great strategy to build up your following. All it took was to make a steady habit of following people. Soon, you’d have a decent-sized following.
This isn’t the case anymore. People don’t follow everyone who follows them. There are several reasons for this. Some social media platforms have a ratio that you need to maintain of followers to those following you. A person may have too many people and thus limits the number of new followings.
Whatever the reason, you need to be more strategic about getting followers. This is especially true with Instagram. Instagram recently implemented a content ranking system that weeds out the people who don’t engage. So, even if you got a bunch of followers, they won’t do you much good over time. Similar concepts exist in Twitter and Facebook.
There are some ways to increase followers on Instagram. The first is to use popular hashtags. This can help when someone is searching for the keyword and it is the same as the hashtag. But, hashtags by themselves won’t help if you don’t have good content to share in the first place. Make sure you use images that are fun and worthwhile. Don’t just put up pictures of your products.
Get in the habit of liking other peoples’ Instagram photos. Doing this will get their attention and they will be more likely to start following you. The higher the influence of these people, the better. Also, when you find people who are using popular hashtags, follow them. They may not follow you back, but at least you can keep track of their activity.
All your efforts won’t do you much good if you are an infrequent user of Instagram. Like any other social platform, you need to stay engaged in the platform so that people get to know you. Share great content and do it as often as you can. It’s always a wise move to set up a posting schedule.
Try to keep the promotional content down to a minimum. While you may be using Instagram to get brand recognition, a strategy that is based entirely on selling will not do well. Some companies may get lucky, but the odds are not on their side. Keep focused on why people are using Instagram (and other social media platforms).