If you have been online for any length of time, you know the impact of using social media is huge. There is not much that goes on in the world that isn’t reported on some social media platform. People use social media for all kinds of purposes. Use the following tips to get the most out of these platforms.
Complete Your Profiles
Whatever social media channels you decide to use, make sure your profiles within them are complete. You want to showcase who you are and in many cases, what you can do. Even if you are using social media for business, you want to personalize your profile as much as possible. In the early days, businesses would use a business-centric focus on their profiles. They are now discovering that the personalized approach works much better.
Always include a valid and up-to-date picture of yourself. If you can’t find one or the ones you have are not what you feel are high quality, consider getting a professional portrait. It’s been shown over and over that people are much more likely to follow and share on profiles that have pictures. The good news is you can (and should) use the same picture on most of your profiles. It can be the same picture that you use for your Gravatar and your blog. Over time, people will recognize you when they see the same profile picture across many different platforms.
The more frequently you post, the more traction your social media channels are likely to get. When you log into your Facebook account, you want to see fresh content from your friends. They too, want to see fresh content from you. Try to post across several different platforms at least once or twice per week, if not more.
Work on Constantly Gaining New Followers
Building your network is going to pay off with your social media efforts. If you can gain followers and friends, you will have more people who will react to your posts. This means a higher chance of likes, follows, shares, retweets, etc. Not all follows are created equal, however. If you get many people who never engage in your channels, they are likely to fade over time, which makes their usefulness less effective. The social media companies are putting these kinds of filters within their algorithms to prevent people from trying to game the system. It’s better to have real followers than to have a whole bunch of unknowns.