Of all the tips that can help you with your social media channels, make sure you do this one thing. It’s something that will always be relevant, and it can be used across most, if not all, of your social media channels. Can you guess what it is,
If you guessed that you should engage with your connections, you are correct. That is the single most important activity you can use to increase your followings, get more shares and likes, and get people to comment on your posts.
Engagement is a rather broad topic. Posting what you are eating for lunch could be considered a form of engagement. Posting about your new product for sale is also another form. But are these both good examples of engagement that will be the most successful, Probably not.
It’s okay to post these types of activities once-in-a-while. But a much better approach is to put yourself in the readers’ shoes. Think about how they will react when you post something on your channels. Many people won’t react directly. They may unfriend or unfollow you if you post too many items with you as the focus. You may get some of your followers to give you some feedback. If it is negative, don’t expect them to share it, unless it’s a controversial subject that gets many people commenting.
What is the most value you can provide to your multimedia channels, Perhaps you have discovered a cool tool that helps people find the lowest prices when they comparison shop. Another great post may be something that helps kids with their homework. Do you see how these could be engaging and useful at the same time,
Humour can work but needs to be done tastefully. What you find funny is not always what your followers find as being funny. It’s best to stay away from humour that will offend. Of course, there are plenty of sensitive people who will get offended no matter what kind of humour you post.
If you are posting on behalf of your business, you want to try and keep it relevant to the services and products offered by the business without actually coming across as selling. This can take a lot of practice to get it right. But when you do connect in this way, you will have a much greater success rate than simply coming up with, “Hey Followers! Buy My Products!”