Do a quick how-to video
Make a short video that shows off your portfolio
Use video to let your audience know about specials and events
Show the human face of your brand.
Increase engagement on Facebook
By using a how to video, you can answer questions your customers have, quickly. Make a list of the most-asked questions your customer service department gets and use short videos on Instagram to answer them. Answering questions with a short how-to video is a great way to add value for your community.
Making a short video showing off your portfolio in a visual fashion can really build up your business. Sometimes pictures and words do not show your talent as well as a video or two can. For example, if you are an architect, you can show pictures and describe your projects. A well made video or series of videos showing your projects will have far more impact.
Using a short video to let your audience know about specials and events can be a great way to keep them informed. They are far more likely to pay attention to a video. They are also more likely to tell others about your specials or events if they can share a quick video on their cell phone. The important thing is to make those videos interesting and more of a story, not just a “Buy this!!” video. Tell them a story of why this special is so special.
People like buying from other people. They feel more connected if they know the person behind the brand or business. For example, the early commercials about Sam Walton and his new store did very well because it was the story of a person and how he built his stores one by one and filled them with American made products. Even though the stores have changed a great deal under his children, the idea of putting the human face is a great way to connect with your customers.
Whenever possible, link your audience from one platform to another. Making short videos on Instagram using your smart phone, and then posting them to your business page or community page on Facebook, is a great way to improve engagement. If you share an article, you may get a few shares and comments. If you share a picture, especially if you add a few words to the picture in the style of a popular meme, you will get a lot more interaction. However a video will increase this activity far more than even a meme will, And you have more flexibility with a video than you do with a picture that has a few words on it.