There is no way around it; content is the king of marketing. This is true for online marketing as well as offline marketing. It's been true as long as marketing has been in existence. The only difference is that there are now more ways to get the information (content) out to your audience, and more ways for your audience to digest your content. Due this fact, your audience is hungrier for more content and information than ever before.
Due to this information-driven economy, as you grow your business you will need more content. As you choose more channels in which to market, and more income models in which to participate, you'll develop a never-ending need for more content. But, how in the world can you meet your business's need for more content and keep your sanity?
1. Brainstorm Often
Keep a notebook, or use your smartphone, but keep notes all the time about ideas as they come to mind about content. Don't worry whether you are educated or write enough to actually create your ideas; just come up with the ideas.
2. Plan in Advance
Using the ideas that you generate from brainstorming, think about your products and how you will use content in your business. Every blog post, social media update, and even your product creation need to be planned in advance in order to ensure maximum success.
3. Outsource to Ghostwriters
You never have to write a word if you find a good ghostwriter, or ghostwriting service. They can take your ideas, outlines and information, do the research for you and make your ideas come to fruition. It's one of the best and most simple ways to continue generating content day after day long term, with less stress and more success.
4. Curate Other People's Content
There are movers and shakers and experts within your niche that you can expose your audience to. It's better if they offer complementary services to yours and not the exact same thing as you, but don't be afraid of your competition. Tell your audience about them and their services by writing a blurb about their content and linking to it. You can become the go-to source for all content related to your niche via content curation.
5. Invite Experts to Help
Some experts will actually be happy to write original guest blog posts for you in exchange for a link back to their website or their product in their bio under their article. You can also interview experts, transcribe the interview and write it up as a blog post.
6. Use Multiple Types of Content
Don't just use one type of content on your website or within your social media networks. Instead consider all the various types of content and formats in which the content can appear. Reuse old content in one form to create new content in new form. A blog post can become a how-to video, and vice versa.
7. Consider User-Generated Content
While forums can be difficult to maintain, consider working harder to get blog post comments, questions and answers, and other user-generated content. Content that is generated by your users is especially useful because the more engaged your audience, the more likely they are to buy from you.
8. Use Private Label Rights Content
While you probably can't use private label rights (PLR) content directly on your blog, you can use it for many other things such as email newsletter content, eReport content, part of a white paper and more. You can use it for blog posts if you use the ideas and rewrite the information in your own words. PLR is a great way to jump-start ideas.
Using these methods to meet your growing content demands will help you stay ahead of the content generation game. Don't put it off, because content is the lifeblood of your entire business and marketing effort. The better you get at generating useful content, the more successful you'll become in your business.