If you've been doing the same thing in terms of marketing for a while, it's probably a good idea to revamp your marketing plan in order to increase sales. As technology changes, so do marketing methods and needs. In fact, every time you create a new campaign you should be revamping your plan based off the metrics from the last marketing campaign.
Analyze Your Marketing Metrics
You've got to look at the numbers. As to what numbers to look at, it depends on your goals for your marketing campaign. Each campaign will have different goals so you'll have different metrics to review for each different plan. But, the important factor is to look at the numbers. If something is not working after a month, it's not going to work – time to move on to something else.
Make Alterations Based on the Numbers
As mentioned above, if something isn't working, it's a good idea to make changes on the fly. Change your sales page headline if it's not converting. Try some different words to encourage purchasing. Ensure that the technology is working. If you have a lot of traffic but no sales, it's likely a tech issue.
Remember the 80/20 Rule
Not only will 20 percent of your work lead to 80 percent of your sales, it's also true that 80 percent of your product is usually purchased by 20 percent of your audience. That's just a statistical anomaly that has been proved to be true over and over again. Focus campaigns on those who have already purchased to move them through your product funnel for a quick boost in sales.
Keep Looking for New Opportunities
Don't turn up your nose at new ideas, new technology and a new way of thinking. Imagine how many business owners are really upset that they did not get into blogging and online marketing a lot sooner. Keep abreast of technology that affects your niche to avoid trying to sell outdated and old products and services to your audience.
Never Give Up
With marketing, persistence is key. Write a blog post as often as possible, if not daily. Send out more than seven announcements about your new products or services to your audience. Send the announcements out in a variety of ways, too. Be consistent on every marketing channel that you join, be it your blog, social media marketing, and more. Don't post once then give up. Keep on going.
Everything you do is not going to work every time. Sometimes something will work spectacularly one time, bringing in many sales, but the next time you try it, it doesn't work. Other things don't work at all. And yet, there are times when you discover something that works so great that it actually works every single time you try it. Revamp your marketing plan continuously to increase sales.