Driving traffic to your website is the entire point of engaging in any social media interaction, including Pinterest. The trick is to include enough information to get your audience to not only re-pin your pin, but also to follow you so that they can re-pin and share more of your pinboards…and getting them to click through to your website for more information.
There are some tried and true methods for accomplishing traffic generation using Pinterest.
Create Themed Boards
Create a new pinboard for every category on your blog. Plus, create some pinboards that are lifestyle oriented for your audience that don't necessary go with your blog, but match the interests of your niche audience. For instance, if you have a bookkeeping business and you do bookkeeping mostly for beauty shops, you might, in addition to the typical tips and information about bookkeeping, include a board for new hairstyles or products related to beauty shops.
Include a Quote from an Article
Within the description, include a quote or summary of the blog post that you will be linking your readers to. This will engage them and perhaps pique their interest enough to get them to click through. Be sure that your blog posts or articles and description resonate with your audience and match the particular theme of the pinboard you're attaching it to.
Choose a Relevant Image
Create or purchase an image that will go with the topic, is interesting to look at and brings meaning to the words in the article or blog post. The image is also a good place to put a quote, a logo and URL watermark, and other information relevant to the blog post that you'll be linking to. Images are of extreme importance on Pinterest. There are several software programs you can use to help you create images fast, like Canva.com and Pixlr.com.
Link Directly to the Page Where the Article Lives
Don't just link the pin to your home page. Instead link directly to the exact page that you want your readers to click through and read. It can be a blog post, a landing page, or an article and even a product. It's up to you. The point is, you want the link to go to your site, not someone else's. Even if you are promoting someone else's products and services, lead them to your site, then to the product or service.
Finally, don't shy away from long images like infographics, or from using video. Pinners love infographics and they love watching video. Anything that is highly visual and pretty to look at will entice them to go further to see more by clicking through to your information.