Effective internet marketing is critical in helping to achieve a profitable business growth. Search engines like Google are constantly releasing updates that make it a must for internet marketers to focus on using white hat methods proven to increase audience reach sustainably. Any shortcuts can be very costly considering that being penalized or banned by Google will deny your business the largest share of online audience.
The following 3 methods have always been proven to increase audience across the most important channels available online.
Develop High Quality Content
Your online audience is known to be proportional to the quality of content published on your website. That is true because anyone searching for content online is always seeking value. Developing very high quality content is therefore the most important method you can use to expand your audience reach online. You should do proper keyword research to develop optimized content for your website, but remember the content is meant for users and not the search engines. Google will quickly penalize you for keyword stuffing because they want their users to find the most useful information in search results.
Diversify Your Link Building Strategy
Link building is one of the most important strategies for driving online traffic to websites. Diversifying your link building efforts will ensure you attract more traffic over the long term. However, some of the techniques used in link building are basically tricks that search engines no longer entertain. You must only use white hat link building strategies to expect positive results that can last. Sharing useful content across social media channels is one way of acquiring high quality backlinks. Avoid any spammy link building activities because Google updates like Panda and Penguin will quickly kill your campaign. You can do guest posting on high ranking websites or blogs to generate backlinks and also significantly increase your traffic. Broken link building is also important because many websites with high PR may have broken links and their owners would appreciate you notifying them of this. You basically offer to fix links pointing to pages that no longer exist, so that you can insert your own links if the content on your website is relevant.
Use Paid Search Marketing
Using paid search marketing methods to complement your organic search marketing efforts can be very rewarding if your budget allows for it. Google Adwords and ads on social media networks especially Facebook, can significantly increase your traffic if they are well designed and planned. You may not necessarily use the method over the long term, but it is usually very important especially when your organic search marketing is yet to produce meaningful results. Targeting the right keywords and managing your paid search marketing campaign to make any necessary adjustments as dictated by changes in audience behaviour is critical for success.