Regardless of how good your conversion rates are currently, it is important you know that they can get even better. As a matter of fact, increased conversion rates can dramatically improve your profits, and it is therefore prudent to boost your conversion rates. The good news is that boosting your conversion rates isnt that difficult as long as you know what it takes to increase them. In case you are clueless on how to boost your conversion rates, here are 5 easy methods you can use to boost them.
Give Clear Contact Information
If you don't give your visitors clear contact information, then it can create an impression that your business isn't real. As such, always provide them with clear contact information such as live chat options or a phone number. Typically, this helps in increasing conversions by giving your visitors confidence that your business is real and that you are there to answer all the questions they could be having.
Make Use Of Social Media
Using social media can also be a great way of increasing your conversions rates, provided you know how to do it properly. The hidden secret to increasing your conversions rates is simply targeting the right type of traffic, which definitely comes from social media. But even as you continue to use social media, don't forget to add social proofing via client testimonials or case studies to your site so that visitors can feel free to sign up for and also log into your site.
Improve Your Credibility
Credibility matters a lot when it comes to increasing conversion rates. Having trust seals from credible sources such as the Better Business Bureau, can dramatically boost your conversion rates.
Come Up With Great Headlines
At times, boosting your conversion rates will just require you to come up with great headlines for your website pages. The first thing that people read whenever they visit a site is the headlines. In fact, your headlines can compel visitors to read more of your site or leave your site immediately. As such, take your time to create great headlines and you will notice how dramatically your conversion rates will increase.
Offering guarantees gives your clients confidence in your product. This helps to boost your conversion rates over time. Similarly, offering longer guarantees such as 1 year vs 1 month guarantees will boost your conversion rates even more.