Even though you might have acquired a good email list, how you send emails to your list will determine whether your email marketing campaign fails or is successful. This blog post take a look at 10 tips for sending better emails to your list to ensure your email campaign has a higher success rate.
Attention Grabbing Subject
Your email message is not the only one in your subscribers inbox as many people have more than 20 emails that they have to read. To ensure they open your mail, make sure you have an attention grabbing subject that will excite them and make them want to read more.
Cover a Single Issue
Focus your email on addressing a single issue to maximize chances of converting the reader as you will have them focused on the single subject. Having numerous messages for subscribers in a single email may confuse or distract them from your main objective.
Be Precise and To the Point
Many email readers usually skim through the email message and it is important to ensure your email is precise and to the point. In addition, create an email that can be skimmed through while providing adequate and relevant information to the reader.
Give Your Email A Personalize and Human Touch
No reader wants to be addressed in a mass. Ensure you add a personal touch in your email by framing it in such a way as if you are addressing a single subscriber. You can have their names in the salutation and use an email with your names as opposed to using a general company emails.
Have a Clear and Compelling Call to Action
Your email must have a compelling call to action to encourage readers to try out what you are marketing to them. You can use compelling call to action phrases throughout your article to maximize conversion rate.
Create a Sense of Urgency to Your Readers
To make your readers respond to your email right away, you should create a sense of urgency. This can be done by offering discounts in a limited duration or a free gift for a first 100 subscribers to purchase the product or service.
Tell Your Readers Benefits Rather Than Features
Do not waste valuable time telling your readers the features or a product or service rather focus on how the product or service will benefit them. Most subscribers usually want to know how buying a particular product will make their life better
Do Not Bombard Our List with Emails Every Time
Send emails on regular intervals but not every time as most of your subscribers will be irritated if you keep bombarding them with emails and will either set them as spam or even unsubscribe from your list.
Be Truthful and Factual
Make sure you are truthful in your emails and do not exaggerate facts in the name of marketing as once your readers begin questioning your content, they will not respond to your emails as they will view you as untrustworthy.
Proofread Your Emails
Although it is obvious, make sure to proofread your emails so that you can correct grammar, add overlooked content and remove unnecessary content. Having typos and content which does not flow properly will hurt your credibility amongst your subscribers.