Any marketer who's been in the business awhile will tell you that MLM lead generation is the bread and butter your company has to have in order to thrive. Without leads, your company stagnates and then withers.
Thankfully, with all of the social media sites available today, getting those leads is easier than ever before. But like any tool, you have to know how to use it to make it work for you.
If you don't know what Twitter is or how to use it, now is the best time to start. First, if you don't have a Twitter account, get one. It's easy to set up and easy to get started. Once you've set up your profile and your account is activated, you start writing known as Tweeting.
What to write will vary depending on the information you want to impart. You're not there to chase after people. You're there to be personable, to share some small details about yourself and to talk about your business. The beauty of Twitter is that you get 140 characters (including punctuation) to say what you need to. So it won't take much time at all.
Talk about what you did today (took the dog for a walk so I could brainstorm ideas for a meeting, product presentation, etc.) or mention what someone said they enjoyed about your product or service. Build a following. Twitter is huge on the Internet and many sites will offer visitors the chance to follow them on Twitter. Just hit the follow button and you're linked!
You can use Twitter to talk about what's going on in your business, how the product is moving, conferences you attend, and more. The conversation is what's the tool – Twitter is just a platform to use that tool to engage with people. You can send traffic back to your business site by talking about your business. Make sure you put your social media links wherever you comment – blogs, forums, etc.
Facebook can be a little trickier. You don't want to mix a business Facebook account with a personal one. Make sure you have a great profile. Once you set up your account, create a fan page.
Don't just talk about your business, but share insights about MLM. Share the do's and don'ts of the business. Offer some helpful hints for what worked for you and what didn't work.
When others become a fan of your page, that's social media advertising and the word is spread. Plus, because of Facebook's high search engine ranking, your name or business will rank higher just by being part of it.
With any of these, you don't want to come across as being on there just to sell. Be informative – share with others how to solve a problem, how to manage their time, as long as it's something of value.